Category Archives: phantom management guru

The key mantra of brand building is positioning. Plant a flag in a product/service category on the consumer’s mind map. Every enterprise has to work hard everyday to tighten its focus in an effort to plant the category ownership flag. … Continue reading →

If a premier Institute of Management is unable to manage it’s own admissions process, how are employers supposed to feel confident about the quality of potential hires graduating from that school? Just as a Chef cannot die of food poisoning … Continue reading →

I am in the process of bringing in a partner for a very nascent venture that I started about 6 months back. During the course of one discussion, my potential partner asked me what I thought was the biggest risk … Continue reading →

In times of crisis, we often hear publicly traded companies giving out assurances that the interests of all stakeholders – investors, customers and employees, will be looked after. To me, that doesn’t sound anything more than empty lip service, for … Continue reading →

What is the purpose of business? Continue reading →