Monthly Archives: January 2010
The power of suggestion: Nudging India into a conflict?
US Defence Secretary Robert Gates, said: “Al-Qaeda is trying to destabilise the whole of South Asia hoping to provoke war between India and Pakistan. India might not show restraint if it suffered another attack like the one in 2008 on … Continue reading
Filed under phantom thinker
Google: Fighting wars on too many fronts?
The key mantra of brand building is positioning. Plant a flag in a product/service category on the consumer’s mind map. Every enterprise has to work hard everyday to tighten its focus in an effort to plant the category ownership flag. … Continue reading
Filed under phantom management guru
